Before coming up with a good marketing objective statement, what kind of research or analysis shall I pay attention to?
What kind of information shall I obtain from the company? or research the market out there in order to come up with a good marketing statement?
E.g
Sales figure of the product in the past 12 months?
Profit in the past twelve month?
Current Consumers Profile?
or others?
I have no idea, please help
E.g
Any examples of Marketing Strategy Statement?
Here is the ad as it was posted today:
EXECUTIVE SECRETARY FOR LASER VISION CORRECTION CENTER-MUST WANT LASEK (Flatiron)
——————————————————————————–
Reply to: job-1010080759@craigslist.org [?]
Date: 2009-01-27, 3:42PM EST
DO NOT REPLY TO THIS AD UNLESS YOU ACTUALLY HAVE TIME TO READ IT CAREFULLY TO THE END, AS THERE ARE SEVERAL APPLICATION REQUIREMENTS, ALL OF WHICH YOU HAVE TO MEET AND SUBMIT
SO IF YOU ARE SIMPLY GOING TO REPLY TO THIS AND 100 OTHER ADS WITH A STOCK RESPONSE AND COVER LETTER, DON’T BOTHER AS I WILL NOT EVEN OPEN YOUR EMAIL I WILL JUST DELETE IT
I CAN TELL FROM HOW YOU APPLY WHETHER YOU EVEN BOTHERED TO READ THIS ENTIRE AD, WHICH IS ONE REASON I AM PUTTING IN SUCH SPECIFIC APPLICATION REQUIREMENTS–TO WEED OUT THE PEOPLE WHO DON’T BOTHER TO READ THE ADS FULLY AND JUST SPAM RESUMES TO EMPLOYERS, WHICH IS NOT THE WAY TO GET A JOB
I am the MD owner of www.ParkAvenueLaser.com which is NYC’s only 100% no-cut, no-flap, all-laser LASEK and epi-LASEK center
VISIT OUR WEBSITE BEFORE YOU APPLY FOR THIS JOB SO YOU KNOW WHAT WE DO SO YOU CAN SEE IF YOU’RE A GOOD FIT!
Job Requirements (you must meet ALL of these to apply):
1. Graduate of a 4-year college, AND
2. 10 years experience of full-time work after graduating from college, AND
3. 5 years experience as a full-time receptionist or secretary, AND
4. 1 year of experience in a medical or spa or retail job, AND
5. you need to be wearing glasses and/or contacts and want to get laser vision correction, AND
6. computer literate, good with Microsoft Word, Outlook, Excel, ACT!
Daily Tasks (my current secretaries make all of these mistakes on a daily basis—you should not):
1. Call ALL appointments to confirm them (they now call “most” of them)
2. Give me my highlighted schedule every night of the next day’s activities
3. Pull all charts and prep them TWO DAYS BEFORE the patients come in (again, they say they do this “most” of the time, but in need to be done all of the time)
4. Clear ALL medical insurances and check for referrals every time BEFORE patient comes in
5. Collect ALL copays and record ALL in BOTH the chart AND receipt book every time
6. Log in ALL payments received on the spreadsheet every time
7. Give patients a receipt of payments and have me sign the receipt book
8. Enter people’s FULL contact information in ACT! when they call / come in
9. Check demographic sheet patients fill out to make sure it is complete
10. do NOT purposely circumvent ACT! system by entering “.” instead of real information
11. Ask patients to spell their names, company name, and email address
12. Get the full name, phone #, date, time, and details of every message
13. Properly greet patients and offer them complimentary tea/coffee/water
14. Straighten out the waiting room at least once a day
15. Come out from behind the front desk / sit down next to “VIP” patients
16. Decrement # of referrals in the chart, and ask for new referral as gets to 0
17. Check expiration dates of insurance cards and referrals
18. Check charts to make sure patients actually paid for their LASEK before surgery
19. Tell me or other staff members in a timely fashion when problems arise
20. Take action to fix small problems so they don’t become a big problem
21. Properly communicate issues to the other staff at the daily morning meeting
22. Don’t check patients out too quickly and not double-check that they understand directions
23. Tell prospective patients about your own LASEK (which you’ll get for free) to get them excited!:)
24. Understand we are an elective surgery center, so you have to do marketing (e.g., get leads fr. patients)
25. Ask every 20/20 happy patient for leads (names of friends interested in getting lasered)
26. Notice which patients no-show for their postop. appointments and GET THEM IN!
is mutual funds just purely marketing thing ? only 8% of fund managers in the world are said to have returning above average returns….
what about hedge funds? do they just track down rich guys and tell them that htey nee dto put there money here.
Is it possible for one to start his own mutual funds, provided he had the start up costs, and experience and knowledge.