CAD Learning Paths Stage 2: Engaged – People who have bought one or several products. The goal of Stage 2 is to get them to stay engaged and buy again and again over time.
HireVue: Customer Retention Since most people scan their inbox, make it easy on them when figuring out whether to open your email. If you absolutely must have a longer subject line, make sure that the first 50 characters are the juiciest part.
When was the last time you got a pen in an email? Oh, wait … Delivering an actionable, inspiring (and dare we say, clever) CTA is your biggest content opportunity in your email. Be sure to build contextual content around your CTA that also helps inspire a click.
Community "Saying goodbye is never easy to do… So, we thought we’d give you a chance to rethink things." That was the subject of this automated unsubscribe email from HireVue. We love the simple, guilt-free messaging here, from the funny header images to the great CTA button copy.
InactivitySensor™ Ready to take the next step? Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convert.
Company Culture Clear indication that a social network site is commercial and is under the control or influence of a marketer; The headline at the top is a nice addition and gives me a way to evaluate the contents of this email fast — while I’m scanning through my inbox.