Mapping your content to the customer journey means aligning your content efforts with each stage. wilson If you can imagine that each person on your list is worth a set value, say $5, then you can understand immediately how losing several hundred could be dangerous to your bottom line. Jimmy Choo, on the other hand, also gives you the chance to sign up for emails while making a purchase, but since the box isn’t pre-checked, it’s good to go under GDPR.

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