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The main sources from which I get our leads are our blogs, organic traffic, pay-per-click ads and salespeople. No matter where you source your leads, use several email chains that are customized according to what those leads are looking for. Next, categorize them and get them in the right automated email chain. This places them in your sales funnel to warm them up and get them ready for sales.
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News & Information In a recent post by IMI’s Managing Director, Megan Rozo, she discussed the “silo” mentality that is common in both large and small organization, and provides unique insight into how to break down those barriers, starting at the very top. …
Review SendinBlue Like the Michaels welcome email above, Michaels should add more supporting copy in this email. While this email here does a great job of selling their email newsletter, it doesn’t do a great job of selling Michaels as a brand and company.
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Permission Based Marketing Policy GetResponse Features List RESOURCES Why not resurrect old posts? You can bet your readers, especially new subscribers, haven’t read everything you’ve published. Consider scouring your blog for posts that remain valuable. You might batch together several that cover a single category to make it easy to create a topical and thematic series. Or, you might have written a series of posts in the past that could be ideal for an autoresponder series.
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Email Open Reporting LET US HELP YOU Find out why they’ve stopped buying or responding. Global Culture Conversion Optimization About MailChimp
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