Conversion rate optimization is still possibly one of the most underutilized but critical functions of digital marketing. Every element of digital marketing is useless without considering conversion rates. This goes for SEO, SEM, Social Media, Email, and Display. The power of your SEO rankings are only as good as your click through rates and your traffic is only valuable of your website and landing pages foster some type of “action.” Why spend all the time and energy driving traffic through multiple different channels if you are not willing to spend the time and energy on conversion optimization? Yet many brands and agencies still put less emphasis on this crucial piece of the puzzle. See All Topics See All Thanks for purchasing again! (send immediately) The Best Lead Management Software of 2018 Software Engineering June 21, 2016: eMetrics Chicago  There’s always a sizeable chunk of your audience that hits your homepage but never goes any further because… Aprimo Distributed Marketing is a through-channel marketing automation platform designed to bring control, transparency, and enterprise-class capabilities to local marketers of distributed organizations and their respective channel programs. A marketing offer email is essentially any campaign you send with the goal of driving a direct response.

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