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If I write about the knife that Jamie Oliver uses, I’ll make sure we link to it in the email.
High Unsubscribe Rates – This depends on your style. Some people like to practice “repulsion marketing” (Howard Stern, for example) and attract ONLY very specific people. In this case, if you have a purposely offensive email and it gets a lot of unsubscribes, what you’re doing is repelling the people who won’t buy anyway, and attracting those who will. However if this is something you aren’t comfortable doing (it works like gangbusters but it’s not for everyone), look for emails with high unsubscribe rates and find out why that is.
Work Email: Exhale Spa's website redesign and search marketing campaigns bring the site an increase in traffic and site engagement.