Read more of Heather's story Pardot: B2B marketing automation MarketFirst Marketing Automation Reviews The headline is big and centered and easy to read. And the email includes all recently viewed products.
The cool video should relate to your products somehow — or it should be embedded on your website (on your blog) and be surrounded with links, images, and so on, that lead people to other sections of your website to make a purchase.
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If you use Google AdWords to advertise to European residents, Google already required publishers and advertisers to get permission from end users by putting disclaimers on the landing page, but GDPR will be making some changes to these requirements. Google will now be requiring publishers to get clear consent from individuals to have their information collected. Not only does this mean you have to give more information about how a person’s information will be used, you’ll also need to keep records of consent and tell users how they can opt out later on if they want to do so. If a person doesn’t give consent to having their information collected, Google will be making it possible to serve them non-personalized ads.
That said, a lot of readers want to blast through email fairly fast. Again, your email can feature just a snippet of the article with a link that directs the reader to a page on your blog or website. But some will prefer to see all the copy in your email.
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